Navigating Business Networking Events with Expert Tips from The Ortus Club

Business networking events can be a breeding ground for unparalleled opportunities. Whether you are a business owner, a decision-maker, or a professional looking to expand your connections, these events offer a unique space to foster relationships and grow your enterprise. The Ortus Club, an organisation celebrated for orchestrating elite networking events, has some expert advice to help you maximise your experience. 


  1. Research, Research, Research


Before attending any business networking events, take some time to scrutinise the attendee list. Understand who will be present and what they represent. A little research can go a long way in striking meaningful conversations, aiding you to move beyond mere pleasantries into substantial dialogues.


  1. Set Clear Objectives


Attending a networking event without a clear agenda is like sailing without a compass. Are you looking to find new clients, learn about industry trends, or explore partnership opportunities? Knowing your goals will guide your interactions and help you focus your attention where it matters most.


  1. Master Your Elevator Pitch


Although business networking events are not an occasion for a hard sell, having an articulate elevator pitch can help grab attention. You should be able to explain what you or your business does within a minute or two, clearly and compellingly.


  1. The Value of Active Listening


Being a good listener can set you apart in a setting where everyone wants to be heard. Listening allows you to identify new opportunities, understand business needs, and even find solutions to problems, making you a valuable connection to others.


  1. Leverage Social Media


A smart networking strategy extends beyond the event itself. Platforms like LinkedIn are invaluable for pre-event and post-event networking. Connect with individuals before the event to set the stage and after the event to maintain the relationship.


  1. Quality Over Quantity


It's easy to get carried away with collecting business cards, but what truly matters is the quality of connections you make. Concentrate on building a handful of meaningful relationships rather than spreading yourself too thin.


  1. Engage in Discussions


The Ortus Club often organises roundtable discussions and panels at their business networking events. Engaging in these discussions can give you an opportunity to showcase your expertise, learn from others, and meet like-minded professionals.


  1. Don't Neglect the Follow-Up


A networking event's effectiveness is only as good as your follow-up strategy. Reach out to your new connections after the event, expressing gratitude for the conversation and suggesting ways to collaborate or meet up in the future.


  1. Authenticity is Key


At the end of the day, people prefer to connect with individuals, not just job titles or businesses. Be genuine, be yourself, and the right connections will follow.


  1. Keep Practicing


As with any skill, the more you practice networking, the better you become. Consistent attendance at business networking events will improve your networking abilities and increase your confidence and business acumen.


To sum it up, business networking events offer more than just a platform for exchanging business cards. They are a treasure trove of opportunities waiting to be unlocked. The dividends can be immensely rewarding when approached with clear objectives, preparation, and authentic engagement.


Are you prepared to take your networking skills to the next level? The Ortus Club offers a series of premium networking experiences designed to elevate your business connections. Reach out today to discover how you can be part of business networking events that could be a game-changer for your business. 

Location: 1412 Broadway 21st floor, New York, NY 10118, USA

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